Fashion Jewelry Business Management


This comprehensive program is particularly designed to help the participants start their own business in jewelry making through acquiring the knowledge and practice of the two sides of jewelry making business; to be able to start their own profitable business. The program will introduce the attendees to jewelry making and design as well as the first stages of planning and implementing their new business.

Technical knowledge of manipulating metal with hammer; also, saw, file and basics of soldering will be covered. Surface decoration and pattern making will be explored as well as the fundamentals of composition for creating a collection of jewelry. Students will get acquainted with the market of metals, tools, semi worked items, beads, stones and pearls. Assemblage will be an important aspect in combining stones, pearls and handmade metal parts with chains and closures. Drawing, concepts of design and prototyping will be integrated throughout the program.

In addition to the technical side of jewelry making, participants will practice the steps of starting jewelry making business whilst taking decisions that are based on sound financial and market information.


Learning Objectives:

Through this program, participants will be able to:

  • Identify the grounding of jewelry design history and methodology
  • Gather and source research for starting a collection
  • Translate research and inspiration into jewelry design
  • List the fundamental differences of successful vs unsuccessful design
  • Define basic principles of design and composition
  • Sketch and model iterations of starting pieces
  • Use foundational jewelry making skills to handcraft their own works
  • Explore alternative materials such as wax for jewelry making
  • Source the markets for materials, goods, and services.
  • Create a collection of jewelry pieces
  • Identify the major components of starting a jewelry making business
  • Recognize the common business myth
  • Define Business Structure and needed resources
  • Recognize the importance of Purchasing
  • List methods of costing and financial Planning
  • Identify major elements in capital calculation and sources of funding
  • Assess and strengthen entrepreneurial abilities
  • Evaluate different sources and techniques of idea generation
  • Identify the components and blocks of the Business Model Canvas
  • Use the Canvas model on their project
  • Research differential apps for startups growth
  • Choose the best tools for their marketing and sales efforts
  • Create a successful business model and plan for their project



Jewelry Making Modules

  1. History of Jewelry and Introduction to Handcraft skills

 A comprehensive introduction to the history of jewelry and the social implications of adornment. Through presentations, readings and discussions we will discuss what was, is and could be jewelry. Ultimately settling for a longer period of time on the Islamic and Pharaonic periods with a field trip to the Egyptian Museum.

Students will be introduced to foundational handcraft and jewelry making skills, and will summate in their first pieces of the course.  These pendants and their patterns will be the base for the remainder of the program, working and changing them along the way as students build skills and knowledge.

Topics include:

  • General history of adornment and social implications of jewelry
  • Focus on mena region history of adornment
  • Handcraft skills of sawing, filing, piercing and finishing.
  • Creating three pendants from personal culture research

2.Patterns and Repetitions

What is form and what are patterns? How does repetition and pattern change form? Students will work with the patterns used in making their pendants (from module 1) to study and apply ideas of repetition, pattern and form. Wax work will be introduced as a vital material and technique in fashion jewelry. The re-imagined designs from initial sawing and piercing patterns will become the working elements for the remainder of the course. Students will make a necklace from their newly designed patterned element, casted wax pieces, and jump-ring chains.

Topics include:

  • Studies on effects of repetition and pattern over form
  • Design work in creating rhythm and pattern
  • Wax work as method to create elements with pattern
  • Wirework and introduction to jump rings and soldering

3. Design Drawing

Sketching and rendering are two vital pillars in all design. Students will learn how sketching can be used to flesh out a quick idea, create iterations of a piece- starting with an element or form and building upon it. The skills of drawing and rendering are not only beneficial to the designer/maker, but most importantly to communicate and think through an idea or concept before diving into the materials for the piece.

Topics include:

  • How to sketch for jewelry
  • Introduction to rendering metal and stones through pencils and gouache
  • Design and technical drafting
  • Sketching for the designer vs. sketching for a client
  • Visit to the market Khan el Khalili for material and service outsourcing

4. Concept to Design: Building a Collection

An in-depth research of understand design and concept. Presentation on collections- how are they made from beginning elements and forms, ideas and inspirations. Building a library- organizing what are my elements, forms, themes, and end goal (five finished pieces for this course.) Drawing and prototype model making in paper and samples of the materials students have collected to see possibilities for pieces. Selecting- making the final drawing and model for each piece before proceeding to making.

Final outcome- to design a five piece collection using the hand-made, re-imagined element, casted patterns and samples, found materials from Khan, hand-made chains, casted pieces, closures and findings. For each finished piece in the collection, students will be required to make five variations in drawing for a more expanded version of the collection. A write up for each piece would include description of techniques used, cost of the making, ideas on how the production in a bigger number could be done, and notions about time- how long the process would take from design to making.

Topics include:

  • Building a successful collection
  • How to bridge ideas to create cohesion or to separate into different collections
  • Sampling out ideas through drawing/model making from each finished piece
  • Consider notions of client, pricing and time to assemble finished jewelry pieces.
  • Cataloguing all your progress from inspiration phase to production phase
  • Creating a portfolio to present to clients, potential partners, etc.


Business Management Modules:

  1. Major components to start a new business 

To create a new successful business, it is about the idea, technical knowledge and how you think.  Through this module, participants will be introduced to tools to refine their idea and re-frame their thinking in order to maximize their chances for success. By the end of the module, participants will be able to operate effectively within the new framework or model for starting a business thus increasing their chances for success

Topics include:

  • Entrepreneurial mindset
  • Common Business myths
  • Market research for differentiation
  • Idea generation and validation tools
  • Business structure and needed documentations

2. Business Modeling and planning

This module will introduce the participants to business modeling and planning techniques that summarize assumptions about what value they will offer, to whom, and how they will make profits. They will practice how to test and validate these assumptions within the constraints of the available resources. They will also understand how to use these validated assumptions to generate financial projections that are based on actual resources and efforts exerted.

Topics include:

  • The value proposition
  • Business Model Canvas
  • Costing, pricing and financial planning
  • Capital calculation and sources of funding
  • Build the support team
  • Conducting simple feasibility study
  • Innovate and craft a successful business plan

3. Brand, market the business and grow

As an entrepreneur, it is equally important to brand your business to be able to grow. The brand allows you to reach more people who needs your business. Growing the brand and business simultaneously helps you to reach your goals. Through this module, participants will understand how to brand, market and grow their business using different tools including the social media. They will also learn successful tips from real business owners.

Topics include:

  • Understand your audience
  • The jewelry brand and logo
  • Choose where to sell your jewelry
  • Build a marketing strategy
  • Research differential apps for growth
  • Grow your e-commerce business
  • Take away business tips from real business owners

Instructional Methods:

  • Multiple-learning methodologies, which accommodates various learning styles
  • Different instructional methods are used to support each learning outcome
  • Tasks, reflection, and self-assessments are conducted using authentic case studies, readings, observation, and online exploration research.
  • Learning and reflection are conducted in a Face to Face mode of delivery with weekly completion of tasks, assignments, and practice

Participant’s evaluation:

  • The participants’ achievement of the learning outcomes is based on a rigorous assessment policy where participants complete various graded assignments throughout the program in addition to a final presentation of an action plan to start a jewelry making business
  • Throughout the program, the instructors will provide the participants with certain tools that they can apply to their real-life entrepreneurial ventures.
  • At the end of each round, the students will be asked to pitch their projects in front of judging experts.
  • To ensure proper ROI, trainees leave with personal action plan to improve results


Participants will receive a dually signed certificate and accredited from the School of Continuing Education- The American University in Cairo and International Association for Continuing Education and Training (IACET)


Fees: L.E 12,500 excluding personal toolboxes
Attendance: Falaki Academic Center and the Design Studio (Al Fostat, Old Cairo)
Days: Fridays and Saturdays
Timing: 10:00 am to 3:00 pm
Duration: 15 Weeks
Date: 22 January, 2022

Refund Policy:

Registration represents a commitment from the participant’s side to attend the program. Accordingly, 25% of the full fees can be refunded only if cancellation is requested 10 working days before the starting date of the program; otherwise, NO refund is allowed.


For more information, please contact:

Programs and Partnerships Department 
AUC Tahrir Square, 24 Falaki Street, Bab El Louk, Cairo
Falaki Academic Center, Fifth floor, Room 520
Tel: 2797.6773
Mob.: 01000976812